In-car Marketing Is Coming, And This Is Why We’re Not Pleased

" This approach assists automobile makers balance out costs related to connected services, such as wireless data, material, software application and cloud services.

" In return for accepting advertisements in automobiles, drivers benefit from access to connected services without subscription costs, as well as brand-new driving experiences that come from the highly-targeted and pertinent deals delivered based upon info coming from the automobile."

With technology currently able to examine which method your face is turned and which way your eyes are looking, the vehicle might understand whether you're enjoying these commercials or not.